Most often, publishers take advantage of working with a mix of different ad exchanges via a method generally known as header bidding (additional on this afterwards).
提供了较安全的投放环境：广告网络在采购媒体资源时往往选择比较高质量的网站资源，从而比较能保证投放环境的安全性，这个对品牌广告主来说至关重要。
You may reap the benefits of in-depth audience Examination and focusing on solutions through the OpenAudience tool.
AdStream, to empower you to definitely Show higher-quality online video adverts on your web site, which adds benefit to people and supplies a further supply of profits. This may improve earnings by 23%.
Ad exchanges are virtual marketplaces wherever application advertisers and publishers purchase and market electronic advert Area, or inventory.
PubMatic is up there amongst the most important ad exchanges, rivaling the likes of Google and Amazon for the number of ad transactions. It may also serve ads globally, such as in Tier three GEOs. PubMatic doesn’t specialise in any certain verticals.
Supplied the a lot of accessible solutions, selecting the suitable one can be quite a puzzle. Before deciding on a selected ad exchange, it truly is very important to evaluate Every single solution completely. Below’s the way to go over it.
Now that you have ample clarity concerning the performing of advertisement exchanges, Allow’s look at a lot of the affiliated technological innovation. Supply-facet platforms and need-side platforms are vital for publishers and advertisers wishing to connect with an ad exchange.
Chosen discounts are direct agreements in between publishers and advertisers. It involves negotiating a hard and fast price tag for advertisement inventory with out an auction.
With the impending lack of third-celebration cookies, ad exchanges are starting to transition to cookie-much less monitoring For additional consumer privateness though nevertheless supplying advertisers with the mandatory details to target successfully. This includes producing new technologies like privateness sandbox and hashed e-mails for identity administration. Another way that advertisement exchanges are adapting to some cookieless environment is by Discovering new ways to track person behavior and pursuits. This involves utilizing contextual concentrating on, which requires concentrating on consumers according to the information They're at this time engaging with. Such as, a user looking at an article about Health is likely to be proven advertisements for workout gear or health supplements. Advert exchanges can also be Discovering new ways to use device Mastering and synthetic intelligence to predict user habits and interests.
You’ll have use of PubMatic’s proprietary dashboard to watch your advertisement effectiveness with innovative analytics. For example, you could benchmark your efficiency in opposition to related publishers.
In the event you’re nonetheless considering connecting to more info an ad exchange your self, the next portion handles 8 aspects well worth thinking about.
This article offers an introduction to the fundamentals of what an advertisement exchange and serious-time bidding are. We then offer a comprehensive guidebook to the highest advertisement exchanges for publishers, and The crucial element components to consider when selecting the proper 1 for your enterprise.
Index Exchange is an ad exchange that emphasizes substantial-high-quality ads and tailor-made discounts with desire associates. While it does have an open up Market, This really is an ad exchange that’s much more focused on PMP and desired discounts.